NEW YORK COMIC CON
In 2025, Whatnot brought a live “All-Star Weekend” stage to the National Sports Collectors Convention, featuring giant leaderboards, live streamers ripping packs, giveaways, and interactive live-streamed content that connected the in-person crowd with online audiences.
The National Sports Collectors Convention is the largest annual gathering of sports memorabilia and trading card collectors, dealers, and athletes, featuring card releases, buying and selling, autograph signings, and industry showcases.
SOCIAL MEDIA
Standing out at the National Sports Collectors Convention is challenging because thousands of booths compete for attention, making it essential to draw attendees in with bold, engaging work—and keep them there with experiences compelling enough to hold their interest.
DOOM
Exclusive packs were sold inside the Whatnot house. These exclusives were marketed on social media platforms to create excitement and exclusivity-hype around the products sold.
RESEARCH & INSPIRATION
Goals remained ambiguous and fluid throughout this project, most often adjusting the level of focus on our All-Star sellers. The design team gathered inspiration and created mood boards to steer the project forward, eventually landing on a combination of sports meets F1 series premium graphics, while staying true to the whatnot brand with our brand colors and bold type.
STYLE BOARDS
After we reached a consensus on the look of the branding, we moved on to style boards for the All-Stars social post which would eventually become the hit of the main stage in the dedicated whatnot space.
FINAL OUTPUT
After we reached a consensus on the look of the branding, we moved on to style boards for the All-Stars social post which would eventually become the hit of the main stage in the dedicated whatnot space.
CREDITS
Agency:
Whatnot
Art Direction:
Josh Watkins
Motion Graphics:
Amelia Charles