SLAM THE EXAM AT BARCLAYS
Every year, SA hosts an event to pump up students and teachers for final exams.
Inspired by our venue, Barclays Center in Brooklyn, we used sports graphics as a jumping off-point, while leveraging and expanding beyond SA’s existing visual brand with layered, textural effects appropriate for the venue and reflective of the energy of the event itself. With 10+ screens and several aspect ratios to work with, we took on the challenge of steering the audience through the show with different exciting moments where each screen changed based on the run of show.
More about Slam The Exam: Students have worked very hard to prepare for exams, and the staff have worked diligently to help students prepare. At this time of year, everyone is in need of a break that allows for stress relief and further motivation that will trickle down to the students with the hope of even better outcomes in learning and self efficacy.
ENTERING THE PLAZA
At the main entrance, the Plaza screen serves to welcome attendees by creating excitement and clearly displaying the event the audience is about to experience inside.
STROLLING THROUGH THE CONCOURSE
The Concourse is the path to (and around) the main arena. Looping animations were displayed on screen to keep the audiences enthusiasm throughout the event.
EXCITEMENT IN THE ARENA
The Bowl consists of all screens in the main arena, including the jumbotron. Ribbon screens are scattered along the inside perimeter, surrounding the audience for a fully immersed experience. The arena animations were tailored to touch on key moments of the run of show. Ribbons on the perimeter would change depending on the jumbotron run of show moment taking place which you can see below. That attention to detail allowed the audience to get the most out of the environment and stimulate emotion and engagement during pivotal moments throughout the event.
THE CHEERS
Each Borough had their own cheer. Paired with the MC’s announcement, these screens were created to signify it was time for your borough to get ready to get loud!
STUDENT AWARDS
Animations based on subjects were created to get the students psyched up to hear award winners.
THE NOMINEES
To continue the excitement, we created screens for each subjects student nominees.
AND THE WINNER IS…
Playing off of sports stats, graphics were created of students with stats including school, last book read, and favorite snack. We knew putting the kids on the screen would have everyone really pumped, and it did!
FINAL RESULT
& RECAP
You can check out some footage from the day of below. The event was incredibly successful as a place for stress release and motivation. 92%+ students among 45+ schools passed both reading and math exams. Needless to say, we were happy with the result. Plus we had a blast!
CREDITS
Producer:
Josh Adler
Creative Direction:
Christina Rodriguez
Design:
Jordan Weaver
Design + Animation:
Amelia Charles
Videographer:
Josh Adler