THOMSON REUTERS / TRADEMARK
Forbes and Oracle gave us the task of turning a simple white-page about the importance of business transformation into an introduction explainer to get their staff interested in the importance of business transformation and ultimately learn reasons for why it’s important.
The Modicum team decided to create a luscious world centered on the transformation of a caterpillar into a butterfly. This gave us a colorful and more playful foundation to express the main concept along with facts incorporated into the butterfly’s environment.
CREDITS
Creative Direction:
Demitri Alexander
Illustration & Animation:
Amelia Charles