MAKING THE CHANGE
Forbes and Oracle gave us the task of turning a simple white-page about the importance of business transformation into an introduction explainer to get their staff interested in the importance of business transformation and ultimately learn reasons for why it’s important.
The Modicum team decided to create a luscious world centered on the transformation of a caterpillar into a butterfly. This gave us a colorful and more playful foundation to express the main concept along with facts incorporated into the butterfly’s environment.
STORYBOARD TO ANIMATION
Once our design style was approved, I created the above storyboard sketches and presented to the client prior to design and animation.
CREDITS
Creative Direction:
Demitri Alexander
Art Direction & Animation:
Amelia Charles
Illustration:
Monica Sigueza